Don’t forget t measure your social media efforts. As you continue to post on social media, ensure you have a method for monitoring and measuring your social metrics. Many social media outlets have their own analytics. Things to track include interactions such as likes, shares, and comments. This shows how engaged your supporters are with the content you post. If the goal is to increase website traffic, then focus on URL shares, clicks, and conversions. Google Analytics is a great tool for this purpose.