Advocacy in Action Toolkit authored by PHAI

Depending on your advocacy needs, this Toolkit can be used in several ways. Whether it be planning your advocacy work from start to finish, gaining a better understanding how advocacy is used, or learning what to include in a letter to your local politician, the Advocacy in Action Toolkit can help you achieve your advocacy goal.

This toolkit has been developed as a guide, and in no way represents every possible application of advocacy. Rather, it highlights the work that has been done and provides a resource which you can refer to along your advocacy journey.

 

The Advocacy in Action Toolkit has been broken down in to three parts. These are:

Within PART 1 we discuss why advocacy is important and summarise some of the key components. This section provides you with an understanding of how advocacy works and the key components you should consider before jumping into your advocacy program.

PART 2 has been broken down into chapters that reflect each stage of the Advocacy Framework.

These stages include:

  • What is the issue?
  • What is the evidence?
  • What is the ask?
  • Who is the opposition?
  • Who are you influencing?
  • Who will you work with?
  • Which advocacy strategies will you use?
  • How will you measure the outcome?

Each chapter within Part 2 provides you with a summary of the key steps in the Advocacy Framework, the importance of each component when undertaking advocacy and the ways in which these steps can be practically applied.

PART 3 provides you with practical tips and tools to guide your advocacy program. Throughout the Toolkit you will find case studies which exemplify just how advocacy can be used. Key advocacy components within these case studies will be emphasised to highlight just how advocacy played a role in this work and contributed to the author’s success.

Additionally, throughout the Toolkit, tips, additional resources and links appear in orange boxes. These provide further support if needed.

You can download the Tooklit here.