Four-day Advocacy in Action Short Course

Public health advocacy is not well understood yet it is a critical component of modern public health and health promotion.
Media Advocacy Tip 7
Don’t forget t measure your social media efforts. As you continue to post on social media, ensure you have a method for monitoring and measuring your social metrics. Many social media outlets have their own analytics. Things to track include interactions such as likes, shares, and comments. This shows how engaged your supporters are with […]
Media Advocacy Tip 6
Make you share and promote your social media accounts with the local media and other people or organisations are trying to influence. You can tag people into most digital platforms. One re-post from a large follower could increase your reach 10 fold!
Media Advocacy Tip 5
At the heart of any great advocacy campaign, is telling a story and connecting in a way that will drive people to take action. At the core of social media, people are looking for content that compels them to connect and share. Stories also inspire emotional responses, and people tend to remember them.
Media Advocacy Tip 4
Pair your messages with engaging visuals to help your campaign stand out online. Always look for that photo opportunity that can match your key messages. Research indicates that visuals will attract more interest – so use them!
Media Advocacy Tip 3
Make the time to post. Most of your social media audience will be following and interacting with several digital platforms. To capture their attention and establish an identity on a new platform, be sure to post regularly. Although there is no general rule, it is recommended you post or repost once a day. It really […]
Media Advocacy Tip 2
Be clear about what you are trying to accomplish through your social media advocacy efforts. Is your end goal to acquire new supporters, partners or advocates? Is your goal to promote your key message? Is your goal to invite people to join your advocacy efforts such as promoting a rally?
Media Advocacy Tip 1
Remember there are several platforms you can use to extend your reach. The one you select will depend on who you are trying to influence. The main digital platforms include Facebook, X (formerly Twitter), Instagram, LinkedIn and TikTok.
Public Health Advocacy Symposium: Confronting Health Inequities

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Testimonial 3
Thanks Melissa and Christina for all you have given and inspired us with over the past two days. You have both highlighted the fundamental role of advocacy in our work and provided us with the thinking, tools, and connections needed to drive targeted work in this space… Look out, world!