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    The Public Health Advocacy Institute of WA (PHAIWA) promotes develops and supports public health advocacy in Western Australia.

    PHAIWA was established in April 2008 and is an independent public health voice based within Curtin University, with a range of funding partners. The institute aims to raise the public profile and understanding of public health, develop local networks and create a statewide umbrella organisation capable of influencing public health policy and political agendas.

    PHAIWA focuses on a number of areas of public health advocacy activity. These range from providing general advocacy processes for public health, conducting advocacy related research and project, building capacity within the public health workforce for more effective advocacy lobbying and communicating through our partners and the media.

    PHAIWA design and implement projects and research to improve public health advocacy practice and strengthen the evidence base for public health and advocacy  and policy initiatives.

    PHAIWA has a focus on increasing advocacy skills within the health and allied sectors. We plan and facilitate capacity building activities such as media training, we mentor emerging leaders to become the advocates of tomorrow and we run topic specific forums to generate consensus advocacy targets.

    We aim to make complicated research and project findings relevant and understood by policy makers to generate change and action. Our knowledge transfer activities generate user friendly information and evidence to policy makers and politicians. Two examples of this include our daily MediaWatch service and our monthly JournalWatch service.

    We are a small but dynamic group who aim to influence and encourage change in many settings. PHAIWA is an organisation that is diverse in its aims as well as activity, which makes our Institute unique, innovative and never the same from one day to the next.


    About Public Health Advocacy

    Advocacy is sometimes known as “the art of persuasion”. Advocacy encourages everyone “to sing the same song”. We often talk about advocacy in terms of reactive advocacy e.g. responding to a media article, or proactive advocacy e.g. analysing the amount of alcohol advertising in print press in order to push for less alcohol advertising.

    Read more about some examples of public health advocacy in the factsheet here.


    Strategic Plan

    Please click on the links below to view PHAIWA’s Strategic Plans.

    PHAIWA Strategic Plan 2014 – 2017

    PHAIWA Strategic Plan 2011 – 2013


    PHAIWA Showcase

    To celebrate our successes, our loyal partners and funders, the staff who have come and gone and the many great times we have been lucky to experience, we have compiled a showcase story about our first six years.

    We hope you enjoy reading it and we look forward to working with you all into the future.

    PHAIWA Showcase Report