Brainstorming session with workshop participants, 'what is advocacy?'
On the 20th of June, PHAIWA visited Kalgoorlie to deliver an 'Advocacy and Media' workshop to 18 health professionals from the WA Country Health Service (Goldfields), Cancer Council WA, Goldfields-Midwest Medicare Local, and Bega Garnbirringu Health Service. This workshop provided attendees with an insight into the work of PHAIWA, an introduction to public health advocacy, and an outline of strategies which are of use for their advocacy efforts.
Presentations from Jordan Cutts, GWN7 reporter, and Michael Dulaney, Kalgoorlie Miner journalist
Presentations from members of the local media provided participants with a valuable insight into how they may best work with the media to get positive exposure of their public health message, as well as how to use the media as complementary strategy for their advocacy efforts. The workshop was also featured in the Kalgoorlie Miner the next day (see attachment).
PHAIWA followed on from these presentations by working with the participants to develop either a media release or a letter to the editor. This session was positively received by participants, with numerous individuals commenting in their evaluation that the opportunities to hear from local media representatives were the highlights of the workshop.
Participants engaged in group work for the media release activity
PHAIWA also presented a session on the use of e-advocacy as an effective advocacy strategy. All participants engaged in a hands-on activity to develop a potential poll question which could be used to complement an advocacy campaign. A discussion about the best way to work with politicians also provided participants with an opportunity to consider how they can communicate with decision-makers about public health issues.
Overall, the workshop provided participants plenty of opportunities to discuss issues that concerned their work in the local community and consider how various advocacy strategies could be implemented to enhance public health efforts. The final evaluation showed that 100% of participants either agreed or strongly agreed that the workshop increased their knowledge of how to work with the media, and 94.5% strongly agreed or agreed that the workshop increased their knowledge of developing a comprehensive advocacy strategy.
This workshop was part of PHAIWA's capacity-building program which provides tools, resources and skills to organisations and individuals to improve their ability to achieve effective advocacy. Workshops are presented as part of PHAIWA's Capacity Building & Professional Development Project, funded by Healthway.