PHAIWA held a workshop with current members of the Department of Health Graduate Program on November 25, 2014. This workshop provided attendees with an insight into the work of PHAIWA, an introduction to public health advocacy, and an outline of strategies which may be used in advocacy campaigns. PHAIWA's Director, Mike Daube, delivered a very useful presentation about how to advocate from within government, drawing on his countless examples of real-life public health advocacy from his previous work as Director-General, anti-tobacco campaigner, and current role as an advocate for a range of public health issues. PHAIWA's Dr Jelena Maticevic provided a snapshot of the use of online social media tools for advocacy, specifically focusing on use of Twitter by public health advocates.
PHAIWA Director Prof. Mike Daube speaks to the Graduate Program
The afternoon involved a "hand-on" activity for attendees, with them working in groups to draft an advocacy plan for the topical issue of commercial UV radiations machines (sunbeds). There was positive feedback from all attendees, with many commenting that the workshop had provided them with many interesting insights about how they may engage in their roles within government to better achieve positive changes to health.
Participants developing their advocacy plans